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9 Steps to Search Engine Optimization Success

Building your site for Search Engine Optimization

You can also use this list to modify your existing site.

1) Ensure you have Validated HTML
2) Use a CSS / DIV Layout for accessibility, no tables.
3) meta and title tags to be different for each page
4) SEO keywords, keywords to be included in all possible locations

  • a) research your keywords
  • b) page names to be structured like keywords-page-name.html , this creates Search Engine Friendly URL’s.
  • c) image alt tags to include keywords related to the page
  • d) html sitemap to be included, also include an xml sitemap for search engines
  • e) <title> tag to include keywords “page name | page keywords | site keyword”

5)  rel=”nofollow” all external site links.  this saves leaking pagerank to sites that you do not want to give it to.

Do this linkbuilding once your site is SEO ready

Linkbuilding requirements:
6) dofollow backlinks, only these provide keywords for search rankings and help your rankings.
7 themed links using the keywords
8 ) links from sites in a similar topic
9) pages with pagerank are preferred

You can get these links from any source

- forum posting
- blog comments
- social bookmarking
- directories
- profile pages
- blog pages
- article submissions

Good luck with your SEO, you should find better exposure for your site once applying these methods.

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Windows Internet Explorer 8 Compatibility Test Guide

Internet Explorer 8 has arrived…  Is your site ready?

Here are some useful links to check your sites compatibility with IE8.

The short answer is to run your site in IE8 compatibility mode described in the link below.

A quick fix is to add a meta tag on any page which you want to render as version 7 or below.

<meta http-equiv="X-UA-Compatible" content="IE=EmulateIE7" />

Internet Explorer 8 and backward compatibility : CodeDiesel

Upgrading your site to run in IE8 Standards Mode is the best option in the long run, but in the interim you can quickly fix these types of issues by running your site in Compatibility Mode. This is described in Jefferson’s post on the EmulateIE7 meta tag.

IEBlog : Site Compatibility and IE8

And one thing that hasn’t changed much over the past several months is the fact that many Web sites still aren’t compatible with IE 8.  The Compatibility View list includes some major sites — Apple.com, CNN.com, eBay, Facebook, Google.com, NYTimes.com — even Microsoft.com (!)

IE 8 and Javascript, below is a good summary of javascript changes in IE 8 and how to accomodate them.  Again you can use compatibility mode.

Now, if you are rendering in IE5/IE7 mode, then Nothing changes except that there will be a few methods added that shouldn’t interfere with your page.  However, if like the majority, you are running with a doctype set, and thus in IE8 Standards mode, the following changes have occurred.

What are the most likely causes of Javascript errors in IE8? - Stack Overflow

The IE8 Developer Tools now offer an integrated JScript debugger that provides the basic set of debugging features.  This should simplify the process of testing your Javascript.

Microsoft’s IE 8 Compatibility List: Is it working? | All about Microsoft | ZDNet.com

If best practices are followed in development, the default appearance and behavior of a Web site viewed in Internet Explorer 8 should be the same as in Internet Explorer 7. By default, however, Internet Explorer 8 uses a more compliant Standards mode that supports the latest feature set in the CSS 2.1 specification.

Windows Internet Explorer 8 Compatibility Test Guide

Microsoft IE Readiness toolkit.

“One of our top goals with Internet Explorer 8 has been to improve developer productivity.”

Internet Explorer 8 Readiness Toolkit

Happy Browsing

Tags: internetexplorer 8, ie8 compatibility, ie8 readiness, cross browser compatibility, javascript compatibility

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Social networking analysis tools and applications

It is an interesting challenge to map social networks.  It is used in crime fighting, to track terror cells, also advertising track social media trends for opportunities to advertise.  Personally it could also be interesting to know how you are linked.  I have researched some open source tools and these are the hottest topics in the area at the moment.  Firstly the wikipedia link on the topic reveals heaps of software available.

Social network analysis software is used to identify, represent, analyze, visualize, or simulate nodes (e.g. agents, organizations, or knowledge) and edges (relationships) from various types of input data (relational and non-relational), including mathematical models of social networks. The output data can be saved in external files. Various input and output file formats exist.


A fascinating application is social network analysys in fighting organized crime as seen in this post.

Social Network Analysis [SNA] is a mathematical method for ‘connecting the dots’. SNA allows us to map and measure complex, and sometimes covert, human groups and organizations.


For those that are interested in developing social networks of their own, have a look at the list below for some great open source social networking tools.

Top 40 Free Downloadable Open Source Social Networking SoftwareVivalogo ResourcesThis is Vivalogo’s list of best free, downloadable, open source social networking software (kinda hard to say all these words :) ).

Happy social networking and i hope these tools make it a productive experience.

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Seo Keyword Research Process And Methodology - A Keyword Research Case Study

This article is a quick example of standard Keyword Research Process and how an SEO company goes about determining and analysing keywords for organic and paid search marketing.

seo-tips-tricks.info

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Content Management System Showdown

This is a great article about the showdown between 3 content management systems.

In an Iron Chef-like match up, a team of developers from Drupal (news, site), Joomla! (news, site) and WordPress (news, site) had 100 hours to build a website based on a specific list of specifications and design.

“It was a battle to the end, with a mix of good humor and serious competition among developers from the open source web content management community.

In an odd conclusion the decision was a draw, as the winner could not be decided by the voting audience.  Personally I’m a fan of Wordpress as the best system.

SXSW Web Content Management System Showdown (Update 2)

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Why Free Is the Future of Business

This is a great article, explaining why Free is the future of business, its a timely article as i am working on two free web marketing tools.  pagesforeveryone.com is running and enables creation of a free website or blog with social networking features, i am also working on free email marketing solution.

Free! Why $0.00 Is the Future of Business

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Group Ware Project Management Open Source

The search for the open source group office is on.  Surveying the web there were a few categories on offer.  Some more on the project management side and some the true online office.

Collaborative software (also referred to as groupware or workgroup support systems) is software designed to help people involved in a common task achieve their goals. Collaborative software is the basis for computer supported cooperative work.

Open Source Groupware Scripts - OpenSourceCMS

Here’s a list of project management software

List of project management software - Wikipedia, the free encyclopedia

My Favourites are:

for project management and client interaction on projects is projectpier.org

ProjectPier is a Free, Open-Source, self-hosted PHP application for managing tasks, projects and teams through an intuitive web interface.

ProjectPier.org

and for online office features

Share projects, calendars, files and e-mail online with co-workers and clients. Easy to use and fully customizable, Group-Office takes online collaboration to the next level

Group-Office groupware - Your online office

OpenGoo is an Open Source Web Office. It is a complete solution for every organization to create, collaborate, share and publish all its internal and external documents.

OpenGoo: An Open Source Web Office

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Cool Search Engine Optimization SEO Tool Free Site Map

A sitemap is an important part of your on page Search Engine Optimization SEO.  What better way to make one than free and automated.  Google has a real preference towards sites including a sitemap as the google bot can easily crawl the site and it has been well documented.

SiteMapBuilder is a FREE tool for site owners that takes the pain out of creating an effective site map.  All you need to do is Simply enter your domain name, retrieve the automatically generated ready-to-use sitemap file, and upload to your website or blog!

SitemapBuilder.org

good luck with your SEO.

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five keys to online marketing success

Each Business has a different objective for online marketing, but i expect you will be interested in what return it can give you.  So let me give some five key suggestions that will help you get business online.

Keys to
online marketing success
1) Solid marketing strategy and branding
2) SEO to draw traffic to your site
3) Paid advertising according to your budget  to draw traffic to your site in the short term
4) A fast and usable website with clear branding and call to action.  This will result in conversion to sales or leads.
5) Follow up from website contacts with regular contact.  An email marketing list is a great way to do this.

All of these points my company provides as services so please get in touch at creative web design

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Free Online SEO Tools

When it comes to Search Engine Optimization, you can never have enough data to use.  The link here has a great collection of free tools.  Using these tools can narrow down areas for improvement or help target your keywords for your SEO campaign.

Online SEO Tools - the Ultimate Collection
All tools listed below fall under the following criteria:
1. they are all useful for SEOs;
2. they are all web-based (no desk-top ones or FireFox extensions so far);
3. they are all free.

Online SEO Tools - the Ultimate Collection

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